Kein Beinbruch. Im Gegenteil. Schließlich hilft Aufräumen nicht erst seit Marie Kondo,
sich auf das Wesentliche zu konzentrieren. Mit manchen Social-Media-Kanälen lassen sich bestimmte Ziele besser
erreichen als andere. LinkedIn ist ideal für das B2B-Marketing und
Recruiting, Twitter eignet sich gut als "Supportkanal" und mit Instagram
sowie Pinterest kannst du Produkte und Dienstleistungen hervorragend visuell vermarkten, wenn sie sich dafür eignen. TikTok dagegen ergibt für dich wenig Sinn, wenn
deine Zielgruppe im Durchschnitt älter als 50 ist.
Klicken Sie auf den unteren Button, um den Inhalt von Pinterest zu laden.
Pinterest eignet sich sehr gut für viele Onlineshops.
Wo ist deine Zielgruppe aktiv? Welche Kanäle eignen sich, um deine Ziele
zu erreichen? Auch Ressourcen spielen eine Rolle.
Bevor sich dein Team bei dem Versuch, fünf Kanäle
zu betreuen, aufreibt, konzentriert eure Kräfte lieber auf
drei, natürlich die für euch wichtigsten. Tipp:
Vergiss nicht, einen Blick darauf zu werfen, auf welchen Kanälen deine wichtigsten Mitbewerber aktiv sind.
Jetzt geht es ans Eingemachte.
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